In the first chapter the author described the relationship between visual communication and linguists. Spoken and Written language have been used for communicate in our society as well as visual image. Images have different functions between illustration, decoration and information. In order to produce message easily interpretation and to make suitable form for its participants, communication and representation play important role in semiotics. The major notation in semiotics is the sign making including signifiers (the form) and signified (the meaning). The concept of denotation relates to the signified that an image denotes something to communicate with participants. In our society, we use a variety of visual signs to represent and communication. The meaning of visual sign may be interpreted or constructed differently across culture.
A sign may mean one thing to a certain affinity people, may have an entirely different meaning to different people. For example, the following sign have different meanings across countries.
A sign may also have common meaning in different culture such as the signs of rest room. Whenever we travel to different countries, we could easily find the restroom by looking the sign.
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